Social Media Art Direction
Social media content designed with intention and visual impact. Through illustation, layout, color, and brand identity, each piece is crafted to connect, clarify, and elevate your message across platforms. Ready to elevate your feed?
Dog Days embraces a black-and-white aesthetic, making it the perfect playground for unexpected creativity. When we began, their visual identity hadn’t yet been defined. Their feed was entirely beautiful pictures of dogs. Creating the visual system from scratch opened the door to expressive linework, hand-drawn doodles, and layouts that highlight each dog’s unique charm. This transformed a simple photo feed into a warm, lively, character-driven brand within a monochrome world.
You really can’t hate life when part of your job is staring at cute dog photos 🙃
SLEEP365 already had a brand voice in place, with soft colors, and a focus on informative, text-forward content for customers researching mattresses and sleep products. Expanding the visual language from that base, illustration became a key layer in evolving the brand, adding warmth and personality not typically seen in the mattress category. Mixed-media compositions, photo cutouts, and unexpected color moments helped the feed stand out while still supporting text-rich content. The result is a social
And tbh… this account has definitely made me rethink my own mattress 🤭
HECHOXPAO is my visual ritual, a universe shaped by none other than my inner niña. A space where intuition meets design, where color becomes emotion, and where illustration and collage weave new worlds. Free from guidelines, the feed is an evolving story of identity, creativity, and inner truth. Each post carries a mix of playfulness, depth, and symbolism, creating a social presence that is vibrant, expressive, and unmistakably mine.